Try to fight the knee-jerk reaction to send an email to your existing mailing list simply because everyone else seems to be doing it. Now that we’re past the initial wave of panic from COVID-19, I want to share a few tips you can use to stay engaged with your customers and even attract new business in the coming weeks. Companies all over the world are reaching out via email to check in on their customers and reassure them that they’re still here during this global health crisis. Over the past 6 weeks, I’ve noticed an increase in the number of emails landing in my inbox, and I know I’m not alone. The Best Ways To Use Email Marketing During A Pandemic Despite the rising popularity of social media channels, more than ¾ of teenagers in the US consider email to be a part of their everyday life.īecause of email’s unique versatility and popularity, no matter the age or gender of your ideal customer, you can reach them using email marketing. In the United States alone, 90% of those sending emails are age 15 and older. Experts expect the annual number to jump to 126 trillion by 2022! People send 102.6 trillion emails every year with the numbers steadily increasing. Have you heard that email marketing isn’t effective anymore? Email has been around longer than most other digital marketing methods and statistics show it’s far from dead. How To Successfully Run Facebook Ads During The COVID-19 Pandemic Social Media Posting Tips For Every Business If you haven’t read the first four posts in our series, you can click below to check them out! Welcome to the fifth blog post in our series designed to help local businesses attract new customers and keep current customers interested during the COVID-19 outbreak.
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